In an interview with Fortune, Amazon CEO Jeff Bezos says that Amazon's Kindle stands on its own merits as an e-reading device, despite the onslaught of Apple's iPad. In addition, Bezos continued to exert pressure on publishers when it comes to eBook pricing:
First of all, there are a bunch of publishers of all sizes, and they don't all have one opinion. There are as many opinions about what the right thing to do is as there are publishers. So you're seeing that some of them are being very aggressive on prices, pricing their books well below $9.99. Others are trying to do everything they can to make prices as high as possible. And what you're going to see is a share shift from one group of publishers to this other group of publishers.
Who would that other group of publishers be...?
