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Google Editions

Google Editions in the US in 2010

Google Editions, the much-anticipated eBook platform backed by the biggest tech company in the world, may soon debut...at least in the United States. The Bookseller has news that it...

...will launch in the US this year, with international launches to follow soon after in 2011, delegates at Tools of Change Frankfurt have heard. Google Editions will be available on multiple devices, including the iPad, online via a Google 'web reader', but will not be available on Amazon's Kindle device at launch.

Abraham Murray, product manager on Google's Books team, said at launch in the US there would be over 400,000 paid-for titles available from "publisher partners", along with 2m public domain titles, but that more titles would be made available once the service opened internationally. He said the company was working with more than 35,000 publisher partners, in more than 100 countries, and added that he hoped to launch in "much of Europe in first half of the following year".

Of note is that GE books will be available on multiple reading devices, but *not* the Kindle (at launch at least). Also, in contrast to Amazon's monopolisation of the market, GE is looking to empower booksellers, with Google spokesman Abraham Murray saying they are "enabling booksellers to sell the content instead of going out of business, and enabling readers to buy and read on any device, and be assured that the content will still be around.... Nobody else is giving the bookseller a chance as we move to e-books."

Google Editions in the Fall

After originally announcing a June/July launch for Google Editions, the internet giant appears now to be aiming at unveiling the new eBook retail platform in the Fall, according to a recent story. Additionally, Google is promoting Editions as an eBook option that might save independent booksellers, rather than condemn them to death:

"We often say we're like Mark Twain: that the rumors of our death have been greatly exaggerated," said Oren Teicher, chief executive of the American Booksellers Association (ABA), an industry group for independent bookstores.

The ABA has reached a deal with Google Editions -- Google's digital bookstore, due to launch this fall -- that would allow its 14,000 members to sell Google's eBooks through their websites.

"Google Editions will serve as an e-bookstore, an e-book wholesaler, an e-book discovery platform and an e-book storage system in the cloud," said Jeannie Hornung, spokeswoman for Google Books and News.

"We anticipate Google Editions will be a popular channel for independent bookstores with a web presence," said Hornung, adding that Google expected hundreds of bookstores to sign on.

Is the Fall release a symptom of problems with the Google Editions platform, or is it part of a marketing strategy, holding back GE until a rumoured Google Chrome-powered eReader/tablet (created in partnership with HTC and Verizon) is available?

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