Print on demand

Publisher Problems and POD Benefits
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Returns :
Publisher Problem
High bookstore returns and low sell-through as a result of the books’ lack of perceived value by the reader.
Print-on-Demand Benefit:
Database-driven on-demand printing coupled with the use of variable data technologies will customize and personalize the book’s content to the reader. Additionally, digital printing technologies offer attractive short-run economies, which may enable the book publisher to operate with a more conservative production forecast.

Demand :
Demand for a given book is often unpredictable due to the nature of the content or lack of solid market data. In the case of course packs and customized textbooks, late student enrollments in colleges means going back to press in September and holding extra offset printed books for another 6 to 10 months.
Print-on-Demand Benefit:
Whether the book is a first printing of a niche trade book or a backlist title being sold by online booksellers, demand may be impossible to forecast. On demand book production ensures that there will not be lost sales due to stock out situations or excess and obsolete inventory, from the perspective of the cost to produce as well as reduced time in the production cycle http://www.bhavishgraphics.com/print-on-demand.html

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