In mid-January Google hosted "Unbound" at the New York Public Library, which featured a number of high-profile speakers on the cutting edge of publishing, all who were basically aligned (though not completely) with Google's efforts to change the face of book publishing.
At "Unbound," the tech-savvy authors, publishers and analysts more or less agreed that to grow and profit in an increasingly digital world, the publishing industry will have to expand its boundaries.
"We're in a period of tremendous change, and have to embrace that change," said Tim O'Reilly, founder and CEO of technical manual publishing company O'Reilly Media. "We as publishers have to become part of the new digital ecosystem that Google is working so hard to build."
Part of the focus of the event was to help convince publishers to ink deals with Google on their 'Book Search' program, which has been under fire from many publishers for infringing on author (and publisher) copyrights.